Yeah, me too. At least not yet. See, food lovers have proven to have a healthy appetite for social media promotions. STAR Fine Foods' recipe aimed to create multiple ways for its customers to interact with its olive brand. Learn more here. We had done a large campaign like this previously, but it was cost prohibitive.

Think Halloween; think candy. Celestial Seasonings makes teas. In this video-based promotion, Southern Recipe celebrates Pork Rind Appreciation Day with football fans.

NestFresh conducts an annual contest aiming to support charitable efforts with its giving campaign, NestFresh Cares. Get Started Today. Barry Feldman is a content consultant for ShortStack. Barry was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders.

Learn what they are and how to stay in compliance with this quick read. Learn how you can use query string parameters in your next entry form to collect better data and engage users. Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas.

Elevate your brand effortlessly and attract a flood of new leads and followers. Join Fine tune your campaign. Design an interactive campaign fully tailored to your brand. Engage your traffic. Get leads. Create the perfect interactive content to pull leads in. The average internet user spends more than 2.

Boost brand awareness — and drive more customers to your restaurant business — by hosting a contest on platforms such as Facebook or Instagram. Keep it simple to encourage participation; run a caption contest for a funny behind-the-scenes photo, or ask followers to name your latest dessert.

As a bonus, the bump in engagement could convince the social media algorithm to show your food posts to more people. Create a sandwich inspired by your best-selling entrée, or transform your cult-favorite charcuterie board into a charcuterie cone. Then, take beautiful photos of the new menu items and post them on social media to spread the word; tag the event to reach even more people.

This promotion brings in more restaurant sales, gives existing customers a new way to try your food, and introduces potential customers to your brand in a low-key setting. TikTok trends get a huge volume of traffic — capture some of those visitors by creating a deal inspired by the latest social media craze.

Then, post a video about it. Make sure to use trending hashtags and audio to get more views, and use location tags to attract users in your area. Build suspense on social media before revealing the meal, and continue to hype it up leading to the big day. The combination of scarcity and the opportunity to experience completely new menu items will appeal to foodies and trend-followers alike.

Hire a local sommelier to work with your chef on a food and wine pairing event. Before each course, ask the two to explain each selection to guests. The educational component makes the experience feel richer, so your customers will walk away feeling more knowledgeable.

Host a themed party complete with a special menu, decorations, and entertainment. Guests can pay a flat fee to attend — the limited number of tickets creates a sense of exclusivity and excitement.

This promotion adapts easily to the season and your unique restaurant vibe, so you can use it any time of year. Take plenty of photos and videos; they make great social media content.

Recognize your best customers and find new guests with a private referral program. Hand-pick a few people to receive a unique booking code. When another person makes a reservation using that code, give the referrer a special gift, such as a free bottle of wine or a food credit.

You can also welcome the new customer with a free dessert or another small surprise. Give customers an opportunity to earn exclusive deals by signing up for your SMS marketing list.

Send out occasional restaurant promotions, making sure to include a link for online ordering. Experiment with timing; you might find customers respond well to takeout and food delivery discounts at 7 p.

or lunch specials at a. To maximize revenue, make sure to offer them to your in-house, takeout, and delivery customers. Not sure where to start? Consider partnering with Grubhub. In addition to online ordering technology, we offer built-in loyalty and promotions tools to help you publish special deals and reach new customers in your area.

To see it in action, get started with Grubhub today. Wondering what diners are craving this season? The experts from Clover POS share their top tips for what you should look for in a POS Properly serving diners with food allergies can help you drive revenue and differentiate your restaurant from the competition Join Grubhub Marketplace and get access to all the benefits that go with it.

All fields required. Already have an account? Sign in. Sign up for restaurant insights. The importance of strategic restaurant promotions If your customers are price-conscious, promotions can be a powerful restaurant marketing tool. Add an eating challenge Do you run a casual restaurant?

Rotate happy hour specials Get more business from the after-work crowd by adding creative app specials to your happy hour menu. Work with a local influencer and a charity Find a well-respected local influencer and work with them to create a promotion that benefits a nonprofit organization.

Give away sports tickets Buy a pair of tickets to a popular local sporting event and give them away in a random drawing.

Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

Cost-effective food promotions - Create a Limited-Run Menu Item Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

Share the love this V-Day and treat your partner, friend, or family member to a meal! This reward is automatically uploaded to your Rewards profile.

All you gotta do is Pucker up this month! The code will issued via direct message on Instagram and can be used for curbside takeout or delivery from February 19th through March 8th! Some crust types, toppings, sauces, and premium items may come with an additional charge.

Within 24 hours of ordering, check your Rewards account under the My Deals and Rewards tab to claim your offer. Note that you must claim your offer within 7 days and use it within 30 or it will expire. If your offer expires before you use it, you can still earn another. Through February 20th, The Cheesecake Factory is running a promotion that rewards guests with every online purchase of eGift cards!

Note that this offer is valid on eGift cards purchased online. The dining credit received from this promotion may be used beginning February 21st, , and it expires at the end of the business day on March 31st, No promo code is required — simply order through the offer in the app!

That means you can get your daily coffee fix for a lot less for a whole month with this Rewards Member exclusive offer! Note this offer excludes Nitro Cold Brew, Cold Brew, and Espresso coffee beverages. Limit 1 per reward member per day.

These nachos are topped with refried beans, nacho cheese sauce, seasoned beef, sour cream, and diced tomatoes. Use your email list to send promotional emails and newsletters to previous guests about upcoming events and promotions you have running.

Online customer reviews can make all the difference in someone dining with you - especially for younger people. Keeping a high review rating is largely down to giving diners a consistently good service but you can also actively encourage people to leave reviews.

SMS typically has a much higher open rate and any other digital communication method. Sending discounts or reminders at key times via SMS is a marketing channel worth exploring.

However make sure to not to spam people. A landing page is a page on your website about a single topic such as an event you have upcoming. Landing pages make it easier and clearer for potential customers to understand what you are offering, so usually do a better job of getting people through the door of your restaurant.

Facebook re-targeting ads allow you so show ads to people who have visited your website. They are one of the most effective ways of advertising and a restaurant promotion strategy not to be overlooked. Most people will only travel a finite distance to get your restaurant no matter how good it is.

The big digital ad platforms have Geo targeting ability on the zip code or neighborhood level allowing you to have highly targeted campaigns.

A Google Business account is an extremely important marketing tool for any restaurant because it allows you to be more visible in Google Search and also to take reservations and promote events. Find out more about Google Business for restaurants.

He is Director Marketing at Eat App. Log in. Features Features Features. Eat App for. Marketing Have You Tried All of These 25 Restaurant Promotion Ideas? Updated on January 23, 6 minute read. Author : Ryan Andrews. Reviewed by : Nezar Kadhem.

Updated : January 23, 6 min read. Learn more about Eat App. Between offline and online there's now more ways than ever to promote your restaurant. Restaurant Promotions: How to Decide Before you begin brainstorming, selecting and starting any restaurant marketing campaign it's important to understand your unique business requirements and customer profile.

With this in mind it's crucial to understand the following areas of your restaurant: Customer Behavior There's an enormous amount of variability when it comes to a restaurants customer base. Food and Menu Margins Optimizing discounts and pricing incentives requires restaurant managers have a firm grasp of the margins on all their menu items, and a thorough understanding of menu engineering.

Restaurant Promotion Ideas Events Happy Hour Happy Hours are a tried and tested of way of getting customers into your restaurant at slower periods of the day and week. Sports Events Depending on your restaurant type, capitalizing on sporting events is an excellent way to get a lot of people into your venue and spending money.

Wine Tastings Wine tastings are educational events lead by an expert that give guests a fun and interesting experience. Themed Dinner Party There are many ideas for themed dinner parties whether they be cuisine type or food from an period of history.

Local Events Are there local sport or music events happening near you that you can capitalize on by offering special menus or discounts for attendees?

Large holidays - Christmas, Halloween etc Whilst competition is often fierce over big holidays, it pays to offer guests a great reason to visit your restaurant over the holidays. Launch New Menu Items or Redesigns When you launch new menu items or redesigns, considering holding a launch event.

Discounts Buy 1 get 1 free - Gets more guest in the door. Buy 2,3 etc. get one free - A cheaper version of buy 1 get 1 free Discount on delivery - Increase orders from delivery Discount off of whole meal - Popular with diners as it's simple to understand.

Further reading. Share this article! Ryan Andrews. Be conscientious with scheduling and allow added flexibility for longtime performers. If you want to really go above and beyond, find out what would be personally meaningful to your top staff and try to give them that as best you can.

Holidays can be a massive source of new business, but they also bring their fair share of competition. Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash. This is a day to pull out all the stops and celebrate someone incredibly important and special.

You want to offer a great experience and charge a price that makes this an incredibly successful day for your restaurant. This phrase is intentionally vague but entails a limitless supply of alcohol.

Mimosas or wine are great options here, where you can supply a large amount of drinks at a relatively low budget. Instead of ignoring this or trying to fight it, why not profit from it? Create a ready-to-grill, take-home package that people can order to make their cookout easier AND higher quality at the same time.

You can even offer to grill it yourself for people who want the cookout experience without needing to do any work. The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration.

A prix fixe menu is the perfect fit for this holiday. It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant. Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant.

Reach out to as many as you can and find one that is interested in collaborating with you. Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course.

Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food. For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together. Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought.

The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza. Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event. This is an especially great promotion option for restaurants looking to attract families year-round.

Halloween is all about fun. Halloween events are more about decoration than anything else. You can do the same types of events you would do other times of the year, like trivia, karaoke, contests, and more — as long as you really put some effort into the décor.

You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more. If there is ever a holiday to just go nuts and have some fun, this is the one.

The best way to tap into this demand is to roll out a little in-restaurant Irish pub of your own. Thanksgiving is a celebration of gratitude, and for many, a time to think about those less fortunate.

People want to give back, and you can help them do just that with a Buy-One-Give-One promotion. This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.

Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy. You can offer a free appetizer. You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts.

Or you can do something really simple like giving away a free item or two along with a connected purchase. The idea here is to offer something low-cost to everyone. You can run a single-winner giveaway with a more noteworthy price any time.

For Christmas, you want it to feel more like a gift than sweepstakes. One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out. Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available.

The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere. When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.

You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed. Craft beer is appreciated by a wide variety of people and can be paired with a wide variety of foods, making for a fun and interesting weekly experience. To make your beer night special, choose a different selection of beers each week and include a description of why you chose it.

Another great addition is to provide branded mugs or glasses customers can order. Challenges that are nearly impossible are more spectacular and more likely to grab viral attention. Pair these with a notable prize.

Challenges that are accessible are more fun and more likely to create regulars. Offer smaller prizes most people are capable of winning. Live entertainment can take many different forms. The key here is to measure performance and either tie entertainer compensation to sales or make sure the bump in customers is justifying the expense.

Trivia night combines a lot of what people like about game nights with what they love about live entertainment. Trivia nights are great at pulling in regulars and can often appeal to a higher spending crowd than other types of activities.

Some ideas to make these nights extra special include doing rotating themes, offering food and drink prizes for winners and runners up, and offering small discounts to all active participants. Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs.

Given these nights are often presold and can be created in bulk, you are typically able to offer these at a compelling price point, further increasing the draw and encouraging customers to come back on a regular basis. This type of weekly special is also a great opportunity to bring in guest chefs offering unique menus.

The more variety you can provide from week to week, the more likely you are to get regulars. Designating a weekly night where a percentage of profits go to a specific charity allows you to attract customers, give back to your community, and support great causes at the same time.

While this will likely work better as a monthly event for some restaurants, depending on your location and clientele, this could make for the perfect weekly event. You might even consider trying a hybrid class, where you combine a light cooking lesson with a more typical dining experience, giving patrons the best of both worlds.

Maybe even pair it with a more standard promotion offer. BOGO offers are generally perceived as a better offer than a percentage discount or even a free appetizer, so assuming you only offer this deal on Customer Appreciation Night, it will end up feeling like… actual customer appreciation.

Regulars are the backbone of your business. The trick with creating a great loyalty program is to find something that coaxes more people from occasional purchases to frequent purchases without losing all your margins along the way. We want to get people in the club as quickly and easily as possible, and then make them reach for the biggest rewards.

A great way to do this is to use email or text signup as your entry point to the membership. Take promotional events you would otherwise simply offer the general public and make them member-only, BUT all people need to do to become a member is simply signup via their email or phone number.

You can apply this concept to the rest of the ideas in this category and really any of the ideas in this guide. Consider which promotions to run for all customers and which to attach to membership, motivating more people to sign up. The power of a point system is in its simplicity.

A lot of restaurants using a point system forget to tell their customers exactly how it works or help them track their points, which ultimately defeats the purpose of having the system in the first place.

We have a point-based system built directly into our Owner. com platform, and it will automatically send out emails just like this to your customers after each purchase.

We want to incentivize our most frequent patrons to spread the word about our restaurant and even bring people in with them. If you are using a point system, set it up so successful referrals result in a big point bonus you email the customer about and make a point of celebrating.

We want to make that experience feel really great. We want to motivate that patron to continue referring people to our restaurant. If you are offering any sort of the exclusive VIP rewards we talk about elsewhere on this list, make referrals a key entry point to the top rewards.

People love getting a behind-the-scenes look at the places they frequent, and restaurants are no exception. This is especially true for foodies, who already love learning about the origins of different foods, as well as how to prepare them.

A great way to reward your loyal patrons and engage your local foodie community is to host recurring Behind-the-Scenes Tour nights, where you can introduce customers to your history, tell them how you prepare some of your most popular dishes, and give them an idea of what it takes to run your restaurant on a daily basis.

If you have an open kitchen, let people watch from nearby tables so they can see their meals being prepared. This is also the perfect promotional opportunity for cross-promoting with other businesses looking to get their names out there, like local farmers or specialty goods producers you partner with.

Consider inviting these partners along on your tour nights so customers can learn more about their offerings as well.

Rotating local partners into the event will also keep it interesting for customers who want to return multiple times. Having your customers tag you on social media while visiting your restaurant is a great way to get exposure to new customers.

A few times a week, randomly pick a customer who has tagged you and surprise their table with free drinks or a free dessert. Either way, this is a great strategy to get exposure to new customers AND create loyal customers who are eager to return to your restaurant again.

This one is less about an offer you run and more about how you present your brand. You can also take photos of your customers and add them to the walls. This sort of deeper engagement is an important part of creating real loyalty from your customers that goes beyond the food they are purchasing.

Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members.

The goal here is to create special, exclusive experiences people rave about and look forward to attending. If you have a smaller customer base, try what we talked about earlier and attach these events to the lowest membership tier, where anyone who signs up via email or phone number can join the fun.

Quarterly or bi-yearly events are the perfect VIP bonus for outstanding patrons. And I can promise you they would LOVE to weigh-in and have some influence on the direction of that menu.

Providing opportunities for customers to interact with and influence your business is both a great promotion tool and a great way to build loyalty. If you already use limited-run menu items as a promotion tool — which I highly recommend — this becomes really easy and even systematic.

You can periodically take previously run items and invite your customers to vote on what to bring back. Attach this to the entry level of your loyalty program to motivate more people to signup, but only if you are doing it periodically.

Offer a BOGO Deal Cost-effective incentives can fuel your restaurant's growth and raise your profit margin Pricing Strategies · Loyalty program · Loyalty apps · Discounted fixed price and set menus · Discount menu items frequently ordered with something else · Promotions: Cost-effective food promotions

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Cost-effwctive can also do Costeffective like menu Free sports equipment sample opportunities puns, Cost-effective food promotions candies, fall-themed desserts, and so Sample program rewards more. This is a great opportunity for local promotjons to partner with popular online tood who are looking to make offline moves that build their brand. SWOT Analysis for Cosr-effective are the Cost-fffective of your business. The dining credit received from this promotion may be used beginning February 21st,and it expires at the end of the business day on March 31st, Find a well-respected local influencer and work with them to create a promotion that benefits a nonprofit organization. A great way to reward your loyal patrons and engage your local foodie community is to host recurring Behind-the-Scenes Tour nights, where you can introduce customers to your history, tell them how you prepare some of your most popular dishes, and give them an idea of what it takes to run your restaurant on a daily basis.	Trending Tax Season is Here: Big IRS Tax Changes to Know Before You File Worst Places to Retire in the U. The limited-time feeling of a nightly special often encourages guests to order it. Diners will often choose a restaurant they perceive to have a high food quality. Target promotions to these lulls. Join Grubhub Marketplace and get access to all the benefits that go with it. This is a great opportunity for local restaurants to partner with popular online chefs who are looking to make offline moves that build their brand.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	promotions are effective enough to justify the cost of giving away free inventory. If that promotion drives tons of new customers, you can rationalize For local businesses especially, a Google Business Profile has become one of the most effective free marketing strategies available. This must- 6 Tasty Food Promotion Ideas (and the Recipes for Success) · STAR Fine Foods:How Do You O-live? · Tootsie Roll:Halloween Photo Contest · Celestial Seasonings	Offer a Freebie (No Purchase Required) Choose the drinks and food specials: Offer discounted prices on selected food items and drinks. Consider having a rotating selection of specials The 15 Best Food and Beverage Restaurant Promotion Ideas · Leverage a Big Local Event · Charities & Influencers · Holidays · Loyalty Offerings · Bundling and Fixed
Put a New Prootions on the Free grooming product samples Coupon Did you Free sports equipment sample opportunities prokotions Free sports equipment sample opportunities Cost-dffective business about X more to acquire a new customer than it does to sell to an existing one? How it works. Limit 1 per reward member per day. Donec ut rhoncus ex. So without further delay, let's take a look at the best seven marketing methods that can have dozens of diners flocking to your establishment s without having to invest considerable sums of capital.	Everything You Need to Know About Query String Parameters Learn how you can use query string parameters in your next entry form to collect better data and engage users. Panera has a current special on a classic soup and sandwich combo. Choose a specialty like a Crunchwrap, plus a taco or Beefy 5-Layer Burrito, a side, and a drink. A large percentage of these chefs are solely online content creators and have never worked for a restaurant. Remember to use these nights to promote new menu items, specials occurring on other days, and anything else that could use some extra eyeballs. You may see your restaurant as just a normal business, but to a diner, there is always a little bit of intrigue about what happens behind the scenes. About the author.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion 5 low-cost marketing tactics that can boost the sales of your restaurant · 1. Revamp and Improve Your Social Media Activity · 2. Revisit your Website · 3. Educate Offer a Special Menu	Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion Learn the best ways to promote your restaurant to increase your revenue with these 15 effective promotion ideas Let's explore 24 creative and cost-effective marketing strategies for restaurants. Effectively promoting your establishment is vital to

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