Free sample campaigns
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RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider.
The email even advises personal safety — a nice touch of care to go with the promise of responsive service. It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.
At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.
I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic.
Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn.
The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.
It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together.
The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear.
After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy.
Not only is the design super eye-catching — without looking cluttered — but the home items are user-made. Etsy sells merchandise featuring designs from artists all over the world.
This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products.
We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram.
From the imagery to the call-to-action, this email is well-poised to generate purchases. I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album.
Executing your email marketing campaign. Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list?
Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit. The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails. When you know this, you can share content with them that directly aligns with their interests.
Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails. Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey.
This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.
AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact.
As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign?
Are you ready to dive deeper and actually get started with your email marketing campaign? Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI.
Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform. Lindsay Kolowich Cox. What is an email marketing campaign? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.
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Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template. Get Your Free Templates. You're all set! Click this link to access this resource at any time.
Access now. Learn more. Free Guide. A Beginner's Guide to Email Marketing How to execute and measure successful email marketing campaigns Growing an email list. Remaining CAN-SPAM compliant. Using email automation. Segmenting your audience. Get Your Free Guide.
Email Newsletter Lookbook In-depth research on how to create a revenue-driving newsletter. Newsletter ad sales. Paid acquisition. Newsletter structure. And More! Sales Email Subject Lines Funny Subject Lines Social Proof Subject Lines And more! Want a quick refresher on how to master marketing email?
Check out this helpful video:. How to Execute an Email Marketing Campaign Outline your goals. Plan with your audience in mind. Create a campaign timeline. Write high-quality email copy. It always surprises me positively and I end up becoming a loyal customer. Check your account when we email you to see if we have new samples for you!
Check your account regularly for new offers! Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Sampler for business.
Sampler for business Hello! There are no samples over there 😱 If you're a brand looking to distribute offers to your target audience, you're headed to the right place!
Meet the ultimate product experience platform Sampler helps you discover new products from the comfort of your own home. Want to try samples? Sign up Are you a brand? For example, Mario Badescu offers a personalized skincare quiz to first-time shoppers. Upon finishing, participants are presented with relevant products related to their unique regimen.
Then, shoppers are given the option to buy products outright or request samples. Source: Mario Badescu. Direct mail sampling programs are particularly popular among specialty beauty brands.
The higher your price point, the more likely shoppers will want to try before they buy. This sampling method involves giving shoppers a digital taste of your products. In short, shoppers get to try products without leaving the house or ordering an in-home trial. For fashion and apparel brands, virtual try-on using AR have grown more popular over the years.
Source: YouTube. While virtual product sampling is sort of niche, it is instant. For consumers, virtual sampling means no shipping fees or juggling packages. The caveat? Product gifting is a form of sampling where you send your products to content creators. Of course, the goal is to get those creators to post about your brand on social media.
Post requirements mean you will need to gift more. Below is a great product gifting example from Vessi:. Source: with. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time. That said, gifting requires some legwork. The process of contacting creators and sending them packages can be time-consuming.
The benefits are worth it if you have the bandwidth, though. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness. Consider that convenience is the top driver of online purchases.
Still, some products need to be seen in person before buyers are comfortable. As noted earlier, this is common with high-ticket purchases. Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program.
Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers. Their dresses and gowns must be returned within seven days of being received. On the flip side, their swatches are truly free samples with no returns necessary.
Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try. Source: Ulta.
By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future. Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic.
As ecommerce grows, opportunities to build one-on-one connections with customers shrink. And so brands that can create a unique experience for their customers have the most to gain.
Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time
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