Decades ago, it was Amazon that approached Chinese manufacturers to convince them to sell on its third-party marketplace, which launched in Third-party sellers are now responsible for over 60 percent of sales on Amazon , and almost half of these sellers are based in China.

Now, he says, Chinese companies, including Temu, are taking direct control, cutting Amazon from the supply chain and trimming prices.

e-commerce platforms such as Amazon, eBay and Etsy. But that slow shipping lets Temu avoid import taxes that could otherwise be prohibitive, and would likely be passed on to the consumer.

In response to specific questions about the customs allegations, the company re-sent its previous statement. Not keeping inventory on US shores is a boon for Temu, for now.

A lot of the initial fanfare about Temu focused on its gamified shopping experience. Already, she says, Temu has scaled back on some of the games it used to offer on the app.

It has made the experience of shopping into a kind of treasure hunt. The shopping is the game. E-commerce companies like Temu offer an approximation of abundance while obscuring what it costs to create something so cheap — the exploited laborers, the environmental pollution — as if the objects appear out of thin air.

Wish, the online direct-from-China retailer similar to Temu, had its time in the limelight, too , but was soon dragged down by complaints of defective products, misleading pictures, counterfeit items, and more.

The basic model of selling more of the cheap goods manufactured in China directly to American consumers, though, is one that promises to endure. The spinners, coupons, and bootleg Taylor Swift gear might have our attention now, only to be abandoned in another year, when the next shiny carnival of optimized bargain-bin prices rolls into town.

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Before joining Vox, she was a senior writer at Refinery Just how successful is Temu? One-Time Monthly Annual. Down to Earth Beware: A cheese crisis looms. Today, Explained newsletter Taylor Swift, the NFL, and two routes to cultural dominance.

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