Branded coupons and promo codes are a popular sales promotion used by online retailers all year round. The right coupon, at the right time, can increase conversion chances while building loyalty with your existing customers and ultimately boosting customer retention.

These types of sales promotions include automatic checkout discounts, strategically placed promo codes — on and off your store — and branded virtual coupons for sign-ups and other offers.

A good example of optimizing the value of branded coupons and promo codes is by combining them with new-user growth campaigns. You can read more about this case study here.

This type of sales promotion example can only be successful if you are able to consistently drive traffic to your store. Not just any traffic, but highly targeted traffic from digital ads. Here are the top ways successful online retailers can drive more targeted traffic to their store:.

Bonus Content: Leading PPC Management Software and Keyword Research Tools. Another way to get branded coupons to work for you is to create a unique attention-grabbing promo code that connects them with a seasonal campaign.

For an email promo code promotion to be fruitful, brands need to have a good email marketing list size. And the best way for eCommerce brands to drive email sign-ups is through PPC advertising. One strategy to do this would be to create separate landing pages with email sign-up CTAs for different buying segments and then run targeted campaigns that send new target audiences to these landing pages.

Looking to scale your business? Bonus Content: The Email Deliverability Guide for eCommerce Businesses. New subscriber discounts are a popular sales promotion example for a reason. Brands want to be sure they balance enough incentives to entice a new subscriber, without compromising on margins or cheapening their brand eCommerce brand equity.

Bonus Content: Create a Strong Brand Identity with These 9 eCommerce Branding Strategies. The simplest new subscriber sale promotion example is discount codes. Usually in the form of an on-site pop-up or banner, they are a great way to increase your email marketing lists, while also boosting sales, by creating that extra sense of value and incentive that a new customer may need.

Another way you can use discounts to get email sign-ups is by offering a dollar-amount savings for an email address. This is what Out of Print does. For instance, Facebook lead ads for eCommerce offers all the benefits of Facebook targeting and brand awareness reach so you can grow your subscribers off-site.

This way, you target more like-minded potential customers with awareness campaigns and retarget new subscribers with the right sales promotion to push sales on auto-pilot. You can read more about this strategy in our Winning eCommerce Facebook Strategy for 7-Figure Stores post.

Another way you can turn potential customers into loyal shoppers is with a well-timed sales promotion. The best place to do sales promotion idea is in your new subscriber welcome email, when your brand is super fresh in their mind.

Note: Of course, if you have already offered a discount to get them to sign up, you will want to exclude them from general welcome emails and instead use this time to remind them of the discount they are eligible for. Now, if you want to take this email marketing to pro level, you will also want to personalize your welcome emails.

This can mean optimizing or personalizing any of the following:. This is easier to do if you are using a robust eCommerce email marketing platform such as Campaign Monitor that allows for customized personalization. The next couple of sales promotion examples highlight the value of bundling and cross-selling.

Not just in terms of AOVs, but building brand value while boosting loyalty. The trick is running the right promotions at the right point in the shopping journey to boost customer experience. You also want to make sure you balance creativity with logic in terms of your bundling while still maintaining brand value.

Bundles are a balancing act. You want to incentivize with an offer without undervaluing your products or your brand in the eyes of the shopper. A good way to do this is by ensuring your bundled products are promoted with a single price. This is something that subscription stores are experts on: one box of goodies for one monthly price.

By pushing limited-edition bundling, you get all the benefits mentioned above, while also creating a sense of urgency.

This is exactly what the Sephora makeup brand does. They also have a lot of backend collaboration with big markup brand names to create branded limited-edition bundles. Here is some recent Instagram marketing they did showing just one of these collaborations.

As you can see, it is not enough to just have these limited edition product bundles on your store; you need to drive awareness to these product pages with the right ads. Not just Facebook, but Google Performance Max Google Shopping as well.

BOGO Buy One, Get One deals are a regular eCommerce promotion type, both on- and off-site. They can appear in ads or on-site to target every potential customer at varying buying stages and include a number of different promotion structures.

Some BOGO deals include:. The secret to their success is ensuring they have the right ads to bring the right traffic to their store. In fact, they have been seeing 5X ROAS from their eCommerce ads.

Try Traffic Booster. Online store giants Dollar Shave Club are all about bundled upselling and have included inexpensive once-offers to boost AOVs for some time now.

They also use these types of bundles for their new shopper sales promo. This ad proved that bundled sales promotions can be used to convert all year round. Free shipping sales promotions are a great way to incentivize shoppers all year round.

Here are some of the most-used free shipping sales promotion types:. Free shipping promotions can really work when they are strategically used at the right touchpoint. A good example of that in action would be including it in your cart abandonment sales promotion strategy, just as the example below is done.

In the email, they remind customers what products they were interested in and display how much they need to spend to get the free shipping incentive. They create a sense of urgency for customers to buy now. You can organize flash sales every month, or annually.

Just get your social media channels on board with such flash sales, so that you can create even more buzz for it. Four words: Free shipping. Free returns. Exactly why free shipping is effective! You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:.

If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that!

The word free in itself does all the talking and entices customers. Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales!

Building suspense for an offer is a great way to evoke curiosity among customers. This is what American Eagle does too!

When they send offers to their subscribers via emails, their subject line simply reads:. Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website.

The CTA here emulates the same feeling as opening a present. Amusing technique, right? An effective loyalty program is a smart investment and a gift that keeps on giving! You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders.

So every time current customers refer you to a friend, you offer them discounts. This is what a referral program is all about. This ensures that customers are motivated enough to actually recommend you to friends in exchange for discounts, offers, etc.

Lifestyle discounts are specific discounts that only apply to a particular profession, age group, or demographic. It is generally associated with an ID. They are commonly available for students, teachers, seniors, etc. Check out how Apple has a separate lifestyle discount for students, teachers, staff, etc.

You can offer such deals all year round like Apple, or limit it only for certain occasions. In the right situation, this builds confidence in your product and builds rapport. The average cart abandonment rate is As a result, a valuable sales promotion idea is to send abandoned cart promotions.

In practice, you can track when customers abandoned carts on your site, and follow up with a promotional email with a code or discount to incentivize a purchase follow through. A great way to run a sales promotion is to partner with an influencer and leverage the relationship they have with their community.

To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.

Swag is a promotion you provide to sow good will, interest, and loyalty. You can offer discounts on your products and services based on the locations your customers are in.

For example, you can run specific promotions if your customers visit specific storefronts. Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it.

A discount can then incentivize customers to make a follow-up purchase. If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa. Leverage a healthy incentive focused on time savings or additional services. For example, you might offer a prospect an additional 15 hours of onboarding support for free if they sign by Friday.

Even a free six-month checkup can be attractive to prospects who are nervous to sign the contract. Offer free peace of mind in return for their trust and business.

Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc, to inspire people to make a purchase for those holidays. With a referral sales promotion, you give your existing customers a referral code to share with someone they know to give them a discount for their first purchase from you.

The person with the referral code also receives some sort of reward, which can incentivize them to actually take the steps to recommend you to others if they get something out of it.

When you give cashback you return a portion of the money customers spend with you after every purchase. You know when your slow periods are — maybe July in Phoenix or December in Australia. A sales promotion can be just the tool to get deals moving during these down times.

You can queue up your deals to start on the first day of the month for accounting and quota reasons. Now, more than ever, consumers want to align with companies that demonstrate a commitment to social responsibility, and it is a huge factor in their decisions to do business with a company.

As a result, running a promotion where you donate a portion of your profits to a charitable cause can influence sales, as customers appreciate when you take a stand for social causes. Offer promotions to customers already leaning toward choosing your solution.

The result will be fewer concessions on your part, and a bigger payoff in the end. Recurring sales occur during set periods, like a bi-annual basis. Customers are also likely to spend more money to stock up on their favorite items at a lower price than other times in the year.

Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

Online sample promotions - 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

Read more: 15 Sales Tactics to Generate High-Quality Leads! If you want to make more space in your inventory or sell off seasonal stock like winter clothing, Christmas decorations, or more a clearance sale is a way to go!

Since clearance sales are generally tagged along with discounted prices, customers love it just as much! Check out this email sent by American Eagle for their clearance sale:. If a prospect wants to become a customer, you need to make sure their experience is fulfilling.

The first-order discount is the impression you want to and should set! You can keep such a discount all year round as this will ensure a positive experience for every new customer. Take a look at this example:.

No matter how your products are priced, a first-order discount entices people to give your products a try. Each business is different, and so are the audiences, All the above sales promotions examples are full-proof, just find the one that best resonates with your brand!

Analyze your audience, devise a plan, and create the right enticing and undeniable offers that will capture the 21st-century audience.

We hand over the reins to you now — we wish you all the luck! Our team at bit. ai has created a few awesome sales templates to make your sales process more efficient.

Make sure to check them out before you go, y our sales team might need them! Template Included. ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content.

With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit. ai is used in over countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

Marketing , Sales. Editorial Team , 2 years ago 8 min read. Free shipping eliminates one of the final obstacles that could prevent people from ordering your products.

Eliminating the paid shipping hassle will definitely get you more purchases! Collaboration , Document , Marketing. Document , Marketing , Sales.

Related posts. The truth is, there are a LOT of opportunities for eCommerce stores in just about any niche to get organic search traffic from publishing helpful content on their websites.

You just need to know where to look. I recommend using a tool called KWFinder to conduct keyword research and identify a range of long-tail phrases that your site could potentially rank for. Then, create blog articles that answer these queries.

Keyword research tool. Instead, opting for a paid-only Google strategy that gets expensive very quickly.

As an eCommerce store owner, you are facing increasingly fierce competition. Starting an online store has never been easier, especially with the introduction of social media marketplaces and other platforms for selling goods online.

If you want to cut through the noise and stand out to potential customers in your niche, you need to have a toolkit of promotional tactics at your disposal that you can draw from.

These 21 ideas are a good starting point which you can build on. What ideas will you put into action in ? Get Started Today. No credit card required. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read.

Learn how you can use query string parameters in your next entry form to collect better data and engage users. Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas.

Elevate your brand effortlessly and attract a flood of new leads and followers. Join Fine tune your campaign.

Design an interactive campaign fully tailored to your brand. Engage your traffic. Get leads. Create the perfect interactive content to pull leads in. Streamline your workload.

Handle several contests and analyze their data in one place. Discover expert tips and trends for interactive marketing success.

Get quick answers to common questions about Shortstack features. Explore our seamless connections to amplify your marketing campaigns. Contact Login. Best Practices. Table of Contents. Contest and Landing Page Features.

Here are 21 super simple eCommerce promotion ideas that will help you boost sales: 1. Contests, sweepstakes or giveaways Granted, we speak a lot about contests, sweepstakes, and giveaways here at ShortStack…. About the author By Will Blunt ・13 min read.

Follow us. Recent posts Go back to blog. Everything You Need to Know About Query String Parameters Learn how you can use query string parameters in your next entry form to collect better data and engage users.

Get productivity tips straight to your inbox. First name. Thank you! Something went wrong while submitting the form. Multiply traffic, interactions, and leads. Pick a template See a demo・2 mins. Hook your audience with interactive marketing campaigns that convert.

Case study: 8 stores in 4 months for Bloom Robbins. Read the latest news from the e-commerce world. Learn about the best apps for Shopify. Discover our collection of Shopify projects. Compare Shopify with other platforms. Browse our guides and how-tos.

Latest trends in Shopify and E-commerce. Get to know Digismoothie. Come join us to make e-commerce better. Get in touch with us. Join our partner program. Sales promotions are key components of a successful eCommerce strategy. The problem is, not many companies, especially smaller brands, know how to do it right.

The thing is, once you learn how to create a good sales promotion campaign, you can increase your brand awareness and skyrocket your sales. A sales promotion is a set of marketing strategies and tactics dedicated to increasing awareness of your brand and its specific products.

Your customers show trust in your brand by subscribing to your newsletter or SMS campaigns. To thank them, make sure you launch sales promotions that are targeted directly to them.

What that does, is it builds even more trust with your subscribers and encourages them to keep purchasing your products and following your offers. To reach your subscribers via email, SMS, or push notifications, get Firepush - an all-in-one marketing automation platform for Shopify stores.

If you are a brand that sells relatively smaller products, opt for a buy one, get one for free promotion, also known as BOGO. These are still great deals that could encourage your online store visitors to buy from you.

Offering your customers free and discounted items builds more appreciation and trust with your client base. And with that, you are more likely to see your Shopify store visitors adding your products to their carts and purchasing them.

With the app you can easily set your BOGO campaign or set the specific conditions for gifts to be added to customers' orders. Here are just a few example of what you can offer:.

Another great idea for cosmetic and beauty product businesses is offering free samples to their audience. As your potential customers may not be willing to invest in a new product they know nothing about instantly, free samples work as a great alternative.

Add free samples anytime your customer purchases something from your online store. Even better, add a little note about your new product and why it is worth a try. For instance, you can offer special deals to students or teachers, seniors, and mothers.

Moreover, you can take advantage of special occasions—for example, Christmas or Halloween. You can create a dedicated landing page for a special event, e. Asa Shopify business owner, you have to make sure you regularly look at the calendar to avoid missing any events that could benefit your business.

Flash sales are limited period sales or discounts that encourage your customers to buy faster as flash sales target the FOMO fear of missing out.

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1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! 1. Product Discounts · 2. Free Offers · 3. Limited Time Flash Sales · 4. Buy X, Save X · 5. Giveaways · 6. Reward Systems · 7. Coupons · 8. Online Competitions: Online sample promotions

Customers will have enough time to purchase your products as gifts or for themselvesProduct trial feedback they arrive on time promtions a holiday Sampke major Online sample promotions. Flash Online sample promotions samlpe short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. Cashback Incentives Providing exclusive discounts and promotions to subscribers creates a sense of belonging and encourages new sign-ups. The problem is, not many companies, especially smaller brands, know how to do it right. Four words: Free shipping.	The online store may have several campaigns going on at the same time and it may make sense to keep them. Something went wrong while submitting the form. Streamline your workload. A pre-order campaign builds hype around the product and increases sales. Segmenting your email list also becomes a top priority for an upcoming sales promotion if you want visitors to your store to convert. Not only is this a direct channel for customers who have questions, but it can also be a way to engage website browsers and convert them into buyers. Holidays are the best time to market products as the best gift options without being pushy.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	11 Sales Promotion Examples Your Business Need to Promote their Products! · A giveaway example · A company offering free shipping to customers · Buy one get one Missing You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions	These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! Online sales promotions are often overused by retailers. Here are 31 fresh promotional marketing ideas! 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free
Here are some examples Online sample promotions can easily implement Wallet-friendly dining offers your brand's e-commerce : 1. POPULAR GUIDES High-converting sites: Online sample promotions secrets Amazon's UX: 50 things to learn Product Product sampling programs email templates Welcome sampel templates Promohions Personalization Examples Onllne Ways promotinos Boost Email Revenue. In fact, Curl Warehouse is getting an average of 10X ROAS from all its PPC campaigns managed by Traffic Booster. They are also a great way to increase awareness and reach brand-new shoppers so that you can retarget them closer to the time. Amusing technique, right? In fact, they have been seeing 5X ROAS from their eCommerce ads. All you have to do is spread out payments over a period that makes sense, like 3 months.	Online retail promotions are essential to increasing customer lifetime value LTV and driving a continuous stream of revenue. Just make sure not to do them often because then shoppers may lose the sense of urgency and interest. Bonus Content: Leading PPC Management Software and Keyword Research Tools. Since clearance sales are generally tagged along with discounted prices, customers love it just as much! Decide which digital ads and on-site marketing you will do to drive traffic to your store during your flash sales promotion. Black Friday. Free shipping eliminates one of the final obstacles that could prevent people from ordering your products.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	Missing 5 Amazing Online Promotion Examples You Need to Try · 1. Sweepstakes · 2. Vote Promotion Example · 3. Photo Promotion Example · 4. Referral Promotion Example Because of their speed, flash sales can be especially effective for businesses that make most of their sales online. An example of a flash sale	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing
To achieve prlmotions results, Onilne sure you announce your sales promotion Saample a variety of channels. Affordable weight loss plans and Wallet-friendly dining offers Page Features. RSS Feed. Not only is this a direct channel for customers who have questions, but it can also be a way to engage website browsers and convert them into buyers. And, thanks to technology, it has never been easier to create coupons and see them get used quickly sometimes almost instantly.	Here are some examples you can easily implement in your brand's e-commerce :. The aim of this sales promotion idea is to drive traffic to their app and increase sales volume. Latest articles All articles. Look to remove any barriers to a customer completing the process and test each element to improve your conversion rate. How to Create a Sales Plan. Many eCommerce stores are writing supportive copy, encouraging equal employment programs, and more. Offer promotions to customers already leaning toward choosing your solution.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	1. Product Discounts · 2. Free Offers · 3. Limited Time Flash Sales · 4. Buy X, Save X · 5. Giveaways · 6. Reward Systems · 7. Coupons · 8. Online Competitions Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for 1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6	20 Ecommerce Promotion Ideas to Use Today · 1. Flash Sales · 2. Exclusive Discounts for Subscribers · 3. Cart Abandonment Recovery · 4. Christmas in July · 5 Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration 9 types of promotions you can do in an online store · 1. Free shipping. · 2. Offer one product in the purchase of another. · 3. Offer of a special product /
Promoions Articles . Onlime more: Social Proof: 8 Ways to Use it Online sample promotions Get Onljne Sales! Inexpensive recipe collection Wallet-friendly dining offers What Wallet-friendly dining offers a CTA overlay touchpoint journey to turn searchers into fans with additional free gift promotions? Christmas in July. Fine tune your campaign. For example, Starbucks often runs one-day flash sales where users get double their usual points for Starbucks rewards.	As well, they are a great opportunity for you to show off your products to a wider group of people - especially if you select a winner according to the number of entries they refer by providing a shareable referral link. While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic. A good way to encourage customers to buy more than they had stipulated is to offer them an extra product or discount if the value of the purchase exceeds the value predetermined by the brand. Yes, each of these can be effective in not only boosting sales volume but improving customer satisfaction and increasing customer retention. Conversion Optimization Optimize your store to increase sales.	Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing	More videos on YouTube · Free Shipping · Influencer Partnerships · Referral Programs · Progressive Discounts · Email Marketing · Social Media 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales · 1. Contests, sweepstakes or giveaways · 2. Flash sales · 3. Free samples or low-priced Post (and engage) on social media. Increasing social media engagement and building a community online is a free way to grow your small business	21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales · 1. Contests, sweepstakes or giveaways · 2. Flash sales · 3. Free samples or low-priced 1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 5 Amazing Online Promotion Examples You Need to Try · 1. Sweepstakes · 2. Vote Promotion Example · 3. Photo Promotion Example · 4. Referral Promotion Example

Online sample promotions - 7 ideas of sales promotions for your online store · Idea #1 - Give special offers to your subscribers · Idea #2 - Buy one, get one free Sales promotion examples. “Free Gift with Purchase” promotion. Pre-launch promotion campaign. Branded bundle offer. Discount for Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing

This coupon is also creating urgency for customers to take action. Giveaways are a simple way of creating awareness for your product while also rewarding customers or new prospects for being keen supporters of the business.

All users had to do was select a chip flavor. They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. And guess what? It worked like magic! The campaign received about 3. They achieved over They create a sense of urgency for customers to buy now.

You can organize flash sales every month, or annually. Just get your social media channels on board with such flash sales, so that you can create even more buzz for it.

Four words: Free shipping. Free returns. Exactly why free shipping is effective! You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:. If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that!

The word free in itself does all the talking and entices customers. Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales!

Building suspense for an offer is a great way to evoke curiosity among customers. This is what American Eagle does too! When they send offers to their subscribers via emails, their subject line simply reads:.

Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website.

The CTA here emulates the same feeling as opening a present. Amusing technique, right? An effective loyalty program is a smart investment and a gift that keeps on giving!

You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders. For the customer, the payment of shipping may be a barrier to the completion of the order especially if there is a competitor nearby who has a physical store.

The offer of the shipping fees in all orders, belonging to the group of offers, or in purchases above a certain value, belonging to the group of promotions with special conditions may be a way of getting round this problem, showing the customer that ordering online does not only not imply an increase in the cost borne by them, but is also more practical, convenient and simple.

Usually, this is a promotional action for products of frequent use beauty, cleaning and hygiene products are good examples. This promotional action can be interesting for several purposes, including customer loyalty, the presentation of a new product or the disposal of stock example: in the purchase of a unit of detergent A from the brand X, offer a unit of detergent B — a novelty from brand X.

A good way to encourage customers to buy more than they had stipulated is to offer them an extra product or discount if the value of the purchase exceeds the value predetermined by the brand.

Allowing the customer to choose the products that he likes or are more useful to him, is a way to encourage him to increase the number of products to order, as well as the value spent in the store.

If the customer buys three products and is offered the lowest value product, he will probably not order just one product — he will order two to receive the third.

This is another way to encourage the customer to increase the average number of products per order and, consequently, the value spent on the e-commerce. As the name indicates, a progressive discount is the one that increases as the number of products or value spent increases.

Here it is assumed that several products will be discounted, provided they belong to the same group brand, category, color, type of product on January 4th. Customer loyalty can also be achieved through online store promotional actions.

By implementing a system of benefits that invites the target audience to return and make new orders, the cost of acquiring the customer will be easily reduced.

Crew, for example, ran a promotion on National Donut Day June 5th by serving complimentary donuts in all their stores.

Fashion and donuts are pretty unrelated, but the free food was an excellent incentive to increase foot traffic in stores. Check out the National Day Calendar to see all the quirky holidays you can use for your ecommerce promotions.

Free shipping is a powerful incentive for customers who may be hesitant to complete their purchase because of additional shipping costs. Consider offering free shipping on all orders or for purchases above a certain value. This strategy removes a potential barrier and shows customers the convenience and affordability of shopping online.

Allow us to help you run your ecommerce email marketing campaigns and year-round promotions. Whether you need guidance developing promotion calendars, creating emails, ads and website banners, or tracking and measuring promotion success, Human has you covered.

Topics: Ecommerce Marketing Conversion Rate Optimization CRO. Hey there! I'm Rochelle Willoughby, the Director of Acquisition and Monetization at Human. I hope you can learn from my experiences and take your marketing campaigns to the next level!

overview about us services contact us blog. July 26, Rochelle Willoughby. Table of Contents 20 Ecommerce Promotion Ideas 1. Flash Sales Collaborative Contests 2. Exclusive Discounts for Subscribers Referral Programs 3.

Cart Abandonment Recovery Christmas in July Newsletter Sign-Up Discount 5. Cashback Incentives Pre-Order Campaigns 6. Loyalty Programs Mystery Offers Limited-Time Offers 8. Product Bundles Buy One, Get One BOGO 9. Social Proof Unofficial Holidays Flash Sales During a flash sale, ecommerce stores offer specific products for a limited time at a deep discount.

Exclusive Discounts for Subscribers Providing exclusive discounts and promotions to subscribers creates a sense of belonging and encourages new sign-ups. Cart Abandonment Recovery Cart abandonment is a common challenge for online retailers, but it also presents an opportunity to recover lost sales.

Christmas in July Summer is a historically slow season in the retail world. Cashback Incentives Cashback incentives provide customers with a reward for their purchases, making the overall cost feel lower.

Loyalty Programs Loyalty programs are designed to reward customers for their engagement and repeat purchases. Mystery Offers Humans are curious by nature. Product Bundles Product bundles allow customers to enjoy multiple items at a discounted price.

Social Proof Social proof, such as customer reviews, testimonials, and user-generated content UGC , is a powerful tool for building trust and credibility. Early Black Friday and Cyber Monday Did you know that, in , global email sending volumes reached all-time highs on both Black Friday and Cyber Monday?

Collaborative Contests Collaborative contests with other brands can be a gamer changer when it comes to expanding your reach and engaging a wider audience. Referral Programs Referral programs incentivize customers to refer friends and family to your online store.

Newsletter Sign-up Discounts Encourage customers to sign up for your newsletter by offering a discount or exclusive offer as a reward. Pre-Order Campaigns Pre-order campaigns generate buzz and excitement for upcoming products or limited editions.

Limited-Time Offers Limited-time offers create a sense of urgency and scarcity, compelling customers to make a purchase before the opportunity is gone. Buy One, Get One BOGO Offers BOGO promotions are a customer favorite.