When assessing the product, you can include product survey questions such as:. It refers to the amount users are willing to pay for the product. It includes pricing strategies, discounts, and perceived value. Product research survey questions related to price can include:.
It refers to the distribution channels and methods used to make the product available to customers. It includes decisions regarding the location, channels, logistics, and accessibility of the product. Product research survey questions related to place can include:.
It refers to the marketing activities and communication strategies used to promote and create product awareness. It includes advertising, public relations, sales promotions, and digital marketing efforts. Product survey questions related to promotion can include:.
Once your product idea is in place and your winning product experience strategy has been defined, it is crucial to embark on the product life-cycle development process.
This process typically involves developing a prototype and Minimum Viable Product MVP to test and validate your product concept. Conducting a product research survey at each stage of this development process is essential to gain valuable insights into the market viability, user satisfaction , and areas for improvement of your product.
During the prototype development stage, you can conduct a product research survey to assess your prototype's initial perception and viability. This can include questions such as:.
As you move forward to develop the MVP, conducting a product research survey becomes even more critical. This survey can focus on gathering feedback on the core features, user experience, and potential market acceptance of the MVP.
Consider including the following questions:. Additionally, you can inquire about the pricing perception, competitive differentiation, and potential barriers to adoption for the MVP.
These questions may include:. However, before your product is officially launched, you have to focus mainly on two stages of deployment: alpha and beta deployment.
While an alpha deployment product research survey can be distributed to the internal team and selected few trusted users, beta deployment product research can be shared among broader users outside the development team.
Here are some product research survey questions focused on deployment, specifically alpha deployment by developers that can also be used in a beta testing survey. If your product crosses all the stages of product development and has evolved by incorporating user feedback and stakeholder insights, nothing can stop it from becoming a product-market fit.
At this stage, the product research survey question will fetch end-user feedback on the overall product. Focus on gathering insights about market acceptance, competitive positioning, and user expectations. Here are some product research questions on the market entry that can give you real-time feedback from end-users on your product.
To comprehensively understand the user experience and drive success, you must continue product research at all touchpoints. By conducting online surveys and gathering insights at each touchpoint, you can identify issues, areas for improvement, and moments of delight throughout the user journey.
This holistic approach enables you to take a user-centric approach , align your product offerings with user needs, and make informed, data-driven decisions. You can gain positive word-of-mouth referrals and foster loyalty over time by addressing customer concerns, enhancing satisfaction, and delivering an enhanced product experience.
Continuous product research and improvement across all touchpoints empower you to stay attuned to customer preferences, maintain a strong brand reputation, and create products and experiences that exceed expectations.
Here are the key touchpoints where product research surveys can be most valuable. During the pre-purchase stage, your aim should be to gauge user awareness about your product, identify the sources of information that influence users, and understand their decision-making process.
By asking relevant questions about customer needs and considerations, you can tailor your offerings and effectively reach your target audience, increasing the chances of conversion. Here are some important aspects to focus on when conducting pre-purchase product research surveys:.
Ask questions about advertising effectiveness, online presence, and the impact of word-of-mouth recommendations. Understand the factors that influence customers' purchase decisions.
Inquire about their needs, preferences, and considerations. Ask about the importance of product features, pricing, reviews, and other factors that drive their decision-making process.
Conducting product research surveys after users have purchased your product can provide insights into the ease of the purchase process, user satisfaction with pricing, and overall satisfaction with the buying experience. You can gather valuable feedback to optimize the purchase touchpoint and address any concerns or friction points through this feedback.
Consider these questions to add to your product research survey to understand the purchase experience of your users.
Evaluate customers' satisfaction with the purchase process, including factors such as ease of navigation, checkout process, payment options, and order confirmation. Seek user feedback on any pain points or areas for improvement.
Ask the right post-purchase survey questions to gauge their satisfaction in terms of the purchase experience. Gauge customers' perceptions of your product's pricing, value for money, and any pricing strategies or promotions.
Assess their willingness to pay and whether they feel they received a fair deal. The online survey can provide insights into the product's performance, customer support and service, and opportunities for improvement. Based on the feedback, you can refine your product, enhance customer service, and retain users for a long and make them your brand advocates.
Consider these segments through the product research survey to evaluate in the post-purchase touchpoint. Ask about specific features they find valuable, any challenges faced, and suggestions for improvement.
Inquire about response times, helpfulness, and problem resolution. Understand how satisfied they are with the level of support received. Encourage customers to provide feedback on their overall satisfaction with the product. Inquire about areas for improvement, new features they would like to see, and their suggestions for enhancing the product's value.
Determine if they would recommend your product to others and understand the factors that drive their loyalty. Other than the ones discussed above, there are different categories where product research surveys be extremely helpful in understanding how users view your product and brand.
Understanding the overall satisfaction levels of your customers is crucial for measuring the success of your product. By including questions related to product quality, reliability, ease of use, and value for money, you can assess the level of satisfaction among your user base.
This information helps you identify areas for improvement, enhance customer experience, and maintain a positive brand reputation. Understanding how customers perceive your brand is crucial for building a strong brand image and reputation.
By including questions about brand awareness, brand associations, brand loyalty, and perceived brand value, you can assess the overall perception of your brand. This information helps you refine your brand messaging, align marketing strategies , and develop a brand identity that resonates with your target audience.
Understanding your target audience's demographic and psychographic characteristics is crucial for effective product development and marketing. Product research questions related to demographics age, gender, location, etc. and psychographics interests, preferences, values, etc.
can help you to segment and analyze your user base. By leveraging this information, you can tailor your product features, messaging, and marketing efforts to specific user segments, ensuring a more personalized and targeted approach.
Assessing the product lifecycle and understanding customers' expectations regarding upgrades and new releases is essential for long-term success. By including questions about future product enhancements, interest in upgrades, and willingness to try new versions, you can plan for future product iterations, prioritize feature development, and ensure a seamless transition for existing users.
The specific timing of product research will depend on factors such as the nature of the product, market dynamics, business goals, and available resources.
Let us look at the different scenarios where conducting product research can be beneficial. If you want your product research to become really effective, you need to keep certain things in mind while creating your product research survey.
Whether you are leveraging a product research survey template or creating from scratch, you can opt for the best practices mentioned here. Conducting product research involves creating the survey and sharing it through survey channels that would receive the maximum response.
If you have maximum users leveraging your product or application, it is best to display the product research survey in-product or app for maximum responses. Similarly, if you are getting maximum engagement on your website, it is best to embed a product research survey on the website.
Let us look at some common survey distribution channels that can get you maximum response while conducting your product research. One effective method is to integrate the survey directly within your product or app.
This allows users to provide feedback while using the product, capturing their thoughts and opinions in real-time. You can strategically place the survey at relevant touchpoints, such as after completing a specific action or within a designated feedback section.
In-product or in-app surveys provide a seamless user experience and have the advantage of capturing feedback from users who are actively engaged with your product. Web widgets are interactive elements that can be added to your website to engage visitors and collect feedback.
These widgets can be strategically placed on your website to prompt users to participate in your product research survey. For example, a popup or slide-up surveys can be triggered after a certain amount of time or when a user tries to exit the website , grabbing their attention and encouraging survey completion.
You can send targeted emails to your user base, inviting them to participate in the survey. This method is particularly useful for reaching out to a specific segment of your audience or existing users. The best part about using email surveys is users can take the product research survey at their convenience, thereby increasing the response rate.
You can also personalize the email content to enhance engagement and increase the likelihood of survey completion. Product research is vital to achieving product-led growth and sustainability.
By delving into the market, understanding user needs, and gathering valuable feedback from users, you can make informed decisions that drive innovation and maximize profitability.
According to Mckinsey Global Institute , by understanding your users, fetching their data, and analyzing them, you are 23 times more likely to acquire users and 6 times more likely to retain them.
Let us look at the reasons why you must conduct product research irrespective of the stage in which your product is. Product research surveys play a vital role in every stage of the product development lifecycle. By leveraging well-designed product research surveys, you can capture your target users' feedback and make informed decisions to create a successful product.
From the ideation phase to market entry, product research surveys help in identifying market opportunities, validating ideas, and optimizing features.
For creating Product Research Surveys, it is important that you leverage a good Product Feedback tool that helps you not only collect and analyze feedback but also measure trends, take action, and close the feedback loop to enhance user satisfaction and loyalty.
Zonka Feedback is one of the most effective Product Feedback tools that you can use to create effective surveys, share them with your users via multiple channels, and collect feedback.
With its powerful reporting and dashboard capabilities, it also enables you to analyze feedback and trends and take action on feedback to improve your product and enhance user experience. You can start using Zonka Feedback for free and see how it works for you.
Take a free trial for 7 days. Published on Jul 06, Updated on Feb 13, Customer Experience and Product Feedback Software. Sign up now for free and start taking customer feedback in minutes!
Survey questions like this allow your research to determine how long people have engaged with your products. This response will then let you cross-reference their satisfaction with their length of ownership.
Having information like this in your survey can determine if your product is built to last or just has short-term satisfaction for customers.
By asking your customers this question, you gather feedback that will be a valuable tool for market research , easily indicating how you measure up against your competition. By seeing how people rate your service versus others, you gauge how close your survey taker is to switching to another brand.
By assessing what features are most valued, you gain data on prioritizing your future product features. Of all the survey questions involving features, this is the one that will demonstrate which feature of your product really is valued. The answer may even surprise you! Following up with a question on features you may have overlooked is integral for product research because your target market has the most valuable knowledge about the product.
So instead of plowing through with a product, see what potential features your customers can alert you to first. Using open text for these questions allows the client to add their thoughts to the survey. This question differs from the previous one because it offers a more personalized look at product use.
This survey question helps measure the satisfaction of the customer and the relationship of price and value for them.
However, suppose this survey lets you know that your product is very affordable in the eyes of your customers. In that case, this will create room for your company to expand those desired features into a more premium product that justifies a higher price.
Use of a Net Promoter Score NPS question type would be perfect here, giving you a rating for how customers see your product. If you get a high score, then your customers are excellent advocates. Gaining knowledge like this is invaluable on your journey to creating new products.
Product research survey questions should always include a question that gets to the heart of what issues are solved through the use of the product. Sometimes you may feel like you already have a grasp of it, but then a response could bring a whole new dimension to that problem.
The product survey questions could even help your company develop different ways to market new products and create features that market this new problem that your product solves directly. In product research terms, this question allows you to gather what your product selling points are.
This question can be measured with a free text question type, giving the responder ample opportunity to wax lyrical about what you do best.
Learning about what people like least about your product is never easy. Still, if clients are willing to give you constructive criticism on where they feel you need to improve, this product research will be valuable in creating your next new product. Depending on your survey goals, you may want to close the question to be more about your overall product and features or open it out to be broader about your brand.
Rounding off the product survey questions with something that gets to the heart of how customers use the product will give you a clear picture of day-to-day use.
With previous questions having looked at frequency and simplicity, this short survey will allow you to have a fully-formed picture to help flesh out your new product research. Our expert guide to market research for NPD comes with all the info you need to develop spectacular products your audience will love.
New product surveys are excellent for valuable product research feedback. For a deeper dive into survey questions, check out our great survey questions and copy testing questions. For a practical template that you can use for your own survey, try our concept testing survey template.
Not sure what to write in your survey? Elliot joined Attest in and has dedicated his career to working with brands carrying out market research. At Attest Elliot takes a leading role in the Customer Research Team, to support customers as they uncover insights and new areas for growth.
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Let's take a look at the top product survey questions, based on our experience collecting product feedback and asking customers Explore the top Product Survey Questions, Best Practices with Templates to gather actionable product feedback for an increased customer Conduct product surveys online. Free, easy-to-customize survey template. Share or embed in your website fast