She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. It centers the product in a fun, attractive way.

Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog. For example, one week, it asked subscribers what they would do if the internet didn't exist. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly.

Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes. we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy.

Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place. It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.

The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing.

Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page. Many of us tend to listen to podcast episodes from the same few shows instead of branching out. This email makes quite brilliant use of responsive design.

As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience.

Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider.

The email even advises personal safety — a nice touch of care to go with the promise of responsive service. It simply offers an update. No promoting, no selling.

The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.

I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn.

The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years.

To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment.

Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear.

After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made.

Etsy sells merchandise featuring designs from artists all over the world. This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products.

We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram.

From the imagery to the call-to-action, this email is well-poised to generate purchases. I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album. Executing your email marketing campaign.

Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit.

The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails. When you know this, you can share content with them that directly aligns with their interests.

Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.

Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey. This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact.

As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign? Are you ready to dive deeper and actually get started with your email marketing campaign? Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers.

The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform. Lindsay Kolowich Cox. What is an email marketing campaign?

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Want a quick refresher on how to master marketing email? Check out this helpful video:. How to Execute an Email Marketing Campaign Outline your goals.

Plan with your audience in mind. Create a campaign timeline. Write high-quality email copy. In , Carter Wilkerson , a year-old from Reno, Nevada, jokingly tweeted the fast-food chain Wendy's asking how many retweets he needed to receive to get a free year of chicken nuggets.

The chain could have easily ignored the tweet, but instead, they quickly replied: "18 million. Carter's tweet was retweeted and shared, which ultimately helped him reach his goal. Although he only got 3 million retweets, the tweet became the most retweeted tweet at the time. Wendy's also decided to reward his efforts despite falling short of the original goal of 18 million retweets.

Wendy's probably didn't expect this tweet to go anywhere, but when it started to go viral, they encouraged other users to help Carter reach his goal. This unlikely viral marketing campaign wasn't the result of planning months in advance. Instead, Wendy's was able to garner positive attention and brand awareness by closely monitoring its social channels and seizing the moment.

Every day, consumers interact with and post shareworthy content about brands they love on social media. As a business owner, you can use social listening tools to stay in the loop about what your customers are saying about your brand.

You never know when there's a social media post that can help generate marketing buzz for your business. Twitter noticed a trend with users using the social media platform to manifest their dreams into reality — these posts exceeded 59 million tweets.

Capitalizing on this trend, Twitter launched a campaign in major North American cities called "Tweet It Into Existence. The hope was that users would tweet about their own dreams and watch it come to fruition.

It worked. Viral marketing campaigns require visual strategy and eye-catching design. Your campaign should tell a story. The best stories use creative elements that resonate with your audience.

Remember, marketing campaigns don't go viral unless they are unique, engaging, and innovative. Your campaign needs to appeal to your audience visually and creatively in order to catch their attention.

Do you remember Zoom's Virtual Background Competition? In March during the start of a global pandemic, Zoom launched a viral marketing campaign that allowed users to share videos or pictures using Zoom's virtual background feature.

If you participated in the Virtual Background Competition, you probably felt a sense of community and resilience in an unprecedented time. The campaign was timely because of current events, and it also took into account the privacy of remote workers at home. It made what seemed a bleak future an exciting experience — and people looked forward to the monthly prizes and giveaways.

Over 50, people participated in the competition. The campaign helped spread Zoom awareness and even organic product evangelism when users would share the contest on social media. Zoom's Virtual Background Competition showed that Zoom was relevant and aware of the times.

You may think Zoom's success was the luck of the draw, but it wasn't the only online meeting software. Skype had been around long before Zoom.

The takeaway from Zoom's viral marketing campaign is that it can be achieved by any company as long as you stay on top of current events and anticipate new trends. You can take a page from Zoom's book by planning a holiday challenge relevant to your industry or creating a marketing campaign that gets your audience to share on social media.

If you want to maximize your sales, implement these tips — you might find that your brand is the one everyone is talking about. There is no exact formula for making viral content.

You can review what has worked in the past and try to recreate it. Ultimately, it's about creating great content and ensuring your ecommerce site performs at its best to handle the traffic from your next viral marketing campaign.

Check out managed WooCommerce hosting plans from Nexcess to get started today. Karmen Kendrick is a WordPress expert, marketing consultant, and a product marketing manager with a Bachelor of Business Administration degree from Georgia State University.

She is a product marketing manager for LearnDash , a top-ranked learning management software provider. With over five years of experience in the field, Karmen brings a wealth of knowledge and expertise to her role.

Before joining LearnDash, Karmen worked as a service professional, offering WordPress web design and digital marketing consulting to various clients.

With a passion for helping businesses succeed online, Karmen is dedicated to driving growth and increasing revenues for her clients.

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8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

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