Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:. User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. The key to a successful photo contest is striking a balance between ease and effort.

The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share. User-generated content giveaway example.

Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car.

But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.

Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants. Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later.

When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running. Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition.

Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.

Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales.

Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact. Your offer, branding , timing and messaging all need to align across every channel you use.

Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business.

This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign.

With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers.

If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed. Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process.

This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign. By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates. Live Video is a great way to create a personal connection with your audience without physically meeting them.

Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest. If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template.

You may even give away a gift card for another business, like Amazon for example. Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:.

There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize. KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice.

Pick a prize giveaway example. Built with ShortStack's Pick Your Prize template View and Create Your Own. This giveaway prize idea is especially good if you run a service business. Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer.

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