Sample giveaway campaigns

It allows Amazon to create excitement, increase product visibility, and attract potential buyers to their products.

Offer an exclusive experience related to your business. For example, a behind-the-scenes tour, a private consultation, or a personalized service can create a unique and memorable prize.

Falstaff Exclusive Experience Giveaway offers a chance to win a remarkable weekend getaway. The prize includes a luxurious stay at a 5-star resort, offering personalized spa treatments, exquisite dining, and private excursions. This exclusive experience promises a time of indulgence and relaxation, providing an opportunity to create unforgettable memories.

Here, the prize is obviously of great value since it is all about the luxury experience, and the terms and conditions are quite clear: help the company collect some information through a survey — get a chance to win. Encourage people to follow your social media accounts by offering a giveaway exclusive to your followers.

This can increase your social media presence and engagement. As a thank you to the community, Mightyfoodie offers a chance to win a delectable sushi set filled with mouthwatering treats. To enter, customers simply follow the social media accounts, like the giveaway post, and repost it.

Reward customers who refer their friends or family to your business. Each referral can earn participants an entry into the giveaway, motivating them to spread the word about your products or services.

PPA Tour offers to refer a family member or friend to register to play in the Atlanta Open. Once your register, you both receive one entry into the giveaway.

Here, the target audience is obvious since the banner speaks to the club's current members. Invite customers to leave a review or testimonial about your business and enter them into a giveaway for doing so.

This can generate valuable user-generated content and build trust with potential customers. Cosmetic brand Body Essentials Organic offers customers to leave a review about the product. The best two make it as our 'Review of the Week' and walk away with bragging rights and favorite products.

The company uses a promotional video with the brand colors and apparent instructions on what to do to win. They get positive reviews — you get a chance to win easily. Give away a gift card or store credit that winners can use to make a purchase on your website or at your physical store.

This allows the winners to choose the product or service they prefer. Amazon offers customers to win a gift card that they can use to shop for anything their heart desires. Entering is usually easy: follow Amazon's social media accounts and like the giveaway post. For additional entries, tag your friends who would love to win too.

The more friends you tag, the higher your chances of winning. make this giveaway stand out. Post a funny or creative image related to your brand and ask participants to submit captions. Choose the best entry as the winner of the giveaway. The following brand shares fun and quirky photos; customers need to come up with the most clever caption.

The most hilarious and creative entry will be crowned the winner. This one is one of the most interesting and unusual simultaneously. Giveaway success heavily depends on the nice visual, the prize value, and the brand awareness. Encourage participants to share photos or videos related to your products or services.

You can have themes like "best use of our product" or "how our service helped you. Run a giveaway aligned with holidays or special occasions. This could include seasonal products, festive decorations, or themed experiences.

Kazowoman offers customers to embrace the holiday spirit in style with a chance to win a fabulous collection of Christmas-themed apparel. To participate, customers follow the simple steps: follow the page, like and save the post, and tag a minimum of 3 friends, each in separate comments.

The winner will be chosen randomly and receive a merry wardrobe upgrade just in time for the holiday season. The main features of this giveaway are a sleek brand-associated visual, simple instruction, and a treasured prize. Adding a holiday theme to all of those, such a combination almost guarantees you to make a good giveaway.

Celebrate reaching a specific milestone, such as hitting a certain number of followers or customers, by hosting a giveaway to thank your audience for their support. If a company made a good visual here, this example would be even better, but clear instruction and a valuable prize to the community still do this one a good favor.

Remember to comply with relevant laws and platform guidelines when conducting giveaways, and ensure that the rules and terms are clear to all participants. Promote your giveaway through various channels, such as your website, social media, email newsletters, and collaborations with influencers, to maximize participation and engagement.

The timing of your giveaway launches can significantly impact their effectiveness and reach. Firstly, consider aligning your giveaway with special occasions or holidays. Holidays like Christmas, New Year's, Valentine's Day, and Thanksgiving are ideal times to run giveaways, as people are often in a festive and giving mood, making them more receptive to participating.

Similarly, tying your giveaway to specific events, such as launching a new product, your business anniversary, or even a local community event, can create a sense of excitement and relevance, increasing participation and engagement. Secondly, consider the days of the week and times of day when your target audience is most active.

Analyze your social media insights or website traffic data to identify peak engagement periods. Launching your giveaway during these times can maximize visibility and participation.

For instance, if your audience is more active on social media during evenings and weekends, consider launching your giveaway on a Friday evening to capture their attention when they're more likely to be online.

Lastly, the duration of your giveaway also plays a role in its success. A typical giveaway duration ranges from one to two weeks. Shorter giveaways create a sense of urgency and immediate excitement, while longer ones sustain interest over a more extended period.

However, be cautious not to make the giveaway duration too short, as it might limit participation from those who might have missed the announcement. He keeps the format simple, just like his non-contest Reels.

As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below.

If your page advertises products you can ask entrants to post a photo with your wares. You can also encourage your audience to post a photo that simply follows a theme.

Contests like these are also a great way to collect testimonials. Hashtags make for a great way to host giveaways. Like a user-generated content contest, hashtag giveaways require entrants to post to their page or stories under a specific hashtag you determine what that is yourself.

This format does not just allow you to easily keep track of entries. It also drives engagement with a specific hashtag, which the algorithm tends to take note of. A well-performing hashtag will drive traffic back to your Instagram post and your page.

Make sure to pick a hashtag that is unique enough that no one else is using it… for example, goatsarefamily. A post shared by Manna Pro Homestead mannaprohomestead.

Most of us totally forget about the contest post-entry. But sharing the winner helps prove your authenticity to users and might inspire them to enter your next contest. Use Hootsuite to run your Instagram giveaway.

From a single dashboard, you can schedule your posts, answer comments and DMs, and monitor engagement in real-time. Try it free today. Start your free day trial. Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.

She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying unrelated, unfortunately. Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.

Do you know how to use hashtags? How about how not to use hashtags? The Instagram algorithm affects everyone who uses the platform — especially brands.

Learn all the latest ranking factors here and find out how to get your content seen. Will adding more hashtags to your Instagram posts help you reach more people? Or is hashtags per post the sweet spot? This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV.

Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.

Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result?

A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia.

Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot.

Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods


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Sample giveaway campaigns - Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods

Giveaways and sweepstakes are an excellent growth hacking technique that is used by some of the biggest brands out there to engage and grow a target audience. These big brands have been hosting giveaways for decades, at their stores, in magazines and newspapers, and on TV.

Nowadays, massive brands like Lego and Coke effectively host giveaways on their websites and social media. Big brands can generate a ton of buzz around their campaigns while achieving crucial marketing goals.

We listed some of the most memorable giveaway and sweepstakes examples. These campaigns were hosted by some of the biggest brands in the world. Join us as we dissect these giveaway and sweepstake examples to find out why they were so successful.

We scoured the net for big brand giveaway and sweepstake examples. There are plenty of giveaway campaigns that were hosted by big-name brands. So, if massive companies like Lego, Dove, and DC Comics like to host giveaways regularly, your company should, too, if you want to enjoy the same benefits and success as them.

Giveaways are incredibly beneficial to the brands that host them. These brands successfully increase their social media following, email lists, and website traffic. They also manage to successfully produce massive amounts of user-generated content UGC from their giveaways.

Ten home gym sets, plus USN nutrition bundles, were up for grabs. This was an excellent strategy on their part as more giveaway entries mean more website traffic for them. However, they also sell digital subscriptions and have other monetization options on their website. So the boost in website traffic from their giveaway will be more than welcome.

The increase in traffic can result in new subscriptions and a boost in ad revenue. This giveaway will still be enticing for those who only workout at a gym because of the supplements that are on offer.

It was also a missed opportunity to use the giveaway to boost social media followers. Allowing entrants to complete bonus actions to receive points is another critical aspect that this giveaway could have included. Bonus actions will give anyone a chance of winning something, like a 3-month subscription to their magazine.

Want to see a live demo of a Gym Giveaway made with VYPER? Lego hosted a contest that required people to create and submit a custom Lego build. Contest winners will receive exclusive Lego sets, and their winning Lego build will be displayed at the famous Lego House in Denmark.

This contest requires people to create their own creative Lego build. Contestants will have to either purchase new Lego pieces or use the ones they already own. When a contestant has finished their build, they will have to submit their entry for review. The next phase will be the crowd voting phase, after which winners will be announced.

The prizes included four exclusive Lego packs as pictured above. The prizes are somewhat unique, yet desired by a broad audience. This means that this campaign can potentially generate low-quality leads. However, some of the prizes are advanced Lego sets that hardcore Lego enthusiasts will appreciate.

Lego could have just given away a Lego Death Star or Harry Potter set. But they were careful in choosing something that experienced users will love.

The contest is hosted on a dedicated website that has no useful links that direct visitors to an online store or any other Lego owned franchise.

Lego can use their contest as an opportunity to bring awareness to their properties movies, games, and toys. The Lego contest is an excellent lesson in using an online contest for brand building.

Dove held a selfie contest with the grand prize being a spa experience for two people. Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture into the comments section of the giveaway post. VYPER allows you to create bonus actions for your giveaways.

If your goal is to gain Instagram followers, you can choose to set up an Instagram action as pictured above. A spa experience for two people. An audience that has an interest in beauty and wellness. Apart from that, the only other goal Dove achieves is brand awareness.

The giveaway took place within a single Facebook post, which is great. However, Dove could have used a service like VYPER to manage their giveaway instead of manually going through entries. Facebook users were required to sign up to receive notifications when the giveaway started.

Free Pizza for a year is as good as it gets! This means tons of new email and phone leads that they can market their business to in the months to come.

However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns. The giveaway prize might be the only issue here.

Of course, it is a wonderful prize. People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else. They could submit their email address to enter and then opt-out of future marketing emails. This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest.

Looking for more Contest Ideas? We compiled tons of contest ideas into a single blog post. Read the full post here. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website.

Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries. YouTube users were required to complete their submission by leaving a comment on the video.

The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors. DC could have mixed things up here by adding Batman and Superman products to draw a larger audience. However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway.

This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway. Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway.

The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics.

Why not leave this giveaway open to them as well? Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted.

They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered.

This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry.

Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads.

However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter.

com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter.

Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform.

com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference.

The prize is fantastic! With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people.

Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in.

For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own.

The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed. Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process.

This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page.

Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest.

If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template. You may even give away a gift card for another business, like Amazon for example. Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:.

There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize. KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice. Pick a prize giveaway example.

Built with ShortStack's Pick Your Prize template View and Create Your Own. This giveaway prize idea is especially good if you run a service business.

Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions:.

Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now? Well, it depends on your business, but for this office catering company, it made perfect sense!

For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering. But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:.

Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event! The final promotional giveaway idea on the list is to offer a prize that gives participants exposure.

This tactic is very common with photo contests when you have a big social following. Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure.

See the example below from a pet company that featured photo contest participants in a yearly calendar:. Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers.

We hope these 30 promotional giveaway ideas will give you a leg up on your competition! Get Started Today. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read. Learn how you can use query string parameters in your next entry form to collect better data and engage users.

Uncover the secrets to viral giveaways with 17 comment-to-win contest ideas. Elevate your brand effortlessly and attract a flood of new leads and followers. Join Fine tune your campaign. Design an interactive campaign fully tailored to your brand. Engage your traffic. Get leads. Create the perfect interactive content to pull leads in.

Streamline your workload. Handle several contests and analyze their data in one place. Discover expert tips and trends for interactive marketing success. Get quick answers to common questions about Shortstack features.

Explore our seamless connections to amplify your marketing campaigns. Contact Login. Table of Contents. Contest and Landing Page Features. Delivering Your Giveaway We'll start with the design and delivery of your promotional giveaway.

6 Giveaway Landing Page Examples You Can Copy Today (with Templates) Buy personalized gifts Amazon product giveaway is a Budget-friendly dining campaign hosted on the Amazon Sampple where sellers can offer free products to Amazon campaugns. But if you Buy personalized gifts in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:. Here's a few of our top giveaway landing page templates that you can customize and use right away:. About Blog Toggle child menu Expand. to make sure that no one misses it. Run a giveaway aligned with holidays or special occasions.

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